I Am Second

Perhaps you have seen billboards that say, “I am second” or have seen people wearing T-shirts that say, “I am second.” This is all part of a campaign designed to help people discover their purpose in life through Jesus Christ. Those who are featured are saying that Christ is first and “I am second.”

The website for the multimedia campaign has received more than a million hits from visitors in nearly 200 countries. Some who have visited the website are from as far away as Burundi or the Fiji Islands.

The website houses numerous videos of the personal stories of the trials and temptations of athletes, actors, musicians, and everyday people. All testify to the wisdom of getting the right priorities (essentially making sure they are second). The videos do not gloss over real problems and struggles. And that may be why these testimonies have been so successful in reaching others.

As you might imagine some of the most popular videos are from celebrities. The most popular is the video with Brian “Head" Welch, the former lead guitarist for the rock band Korn. His story of drugs and deliverance is a powerful testimony you can share with anyone, but especially with kids caught up in drug and the rock music scene.

Other high profile videos include Texas Rangers All-Star Josh Hamilton and American Idol contestant Jason Castro. Former Arkansas Governor and presidential candidate Mike Huckabee also tells his story.

Dallas-based e3 Partners are responsible for the website and other creative outreaches. Those include billboards, TV, radio, and kiosk advertisement. Recently I went to a Texas Rangers game that included one of the three concert series they have used to promote “I am second.”

They are planning on expanding the advertising components into other markets. So if you haven’t seen an “I am second” billboard or commercial, you will see it soon. They are also reaching youth through various social networks like Twitter and Facebook.

I am excited about this outreach, and encourage you to check out the website at www.iamsecond.com. I’m Kerby Anderson, and yes, I am second.